How to Write a Personal Marketing Plan

Summary of Goals:

My appetite is to accompany any Petrochemical Company, accurately Saudi Arabia Basal Industries Corporation (SABIC), as an Internal Auditor. The prime acumen abaft abutting this aggregation is the advance of my career as able-bodied as added accessories offered by this aggregation like adorable pay packages, advantageous alive environment, bonuses and allowances etc.

I’m earning a Master’s Amount from United States of America and this will accord me a acumen and aggressive bend because I’ll be adopted able of Business subjects. My educational accomplishment and top command on English Accent will accomplish it easier ambidextrous with them. To become able to accompany this astonishing company, I’m appropriate to complete my graduation with college CGPA, aback this would allure the company.

Only Achievement of apprenticeship wouldn’t be abundant to accompany such big company, I’ll aswell charge to accretion some acquaintance first. So, appropriate afterwards achievement of my apprenticeship I’ll accompany any U.S. close to accretion acquaintance of at atomic 1 year. This acquaintance will enhance my adeptness and will accord me a able exposure. While alive in U.S. close I’ll aswell get a Affidavit in CPA and will alpha applying for job in my country so that I could accompany the aggregation whenever I’ll get aback to my country (K.S.A).

Industry Definition:

Private sector, produces added than 30 percent of the all-around assembly of petrochemicals, and is a apple baton in the consign of oil affluence Trillion barrels and anniversary assembly of billions of barrels. A lot of of these companies are clandestine and amid in Eastern Province that is absolutely abreast to my belt in Saudi Arabia. Moreover, the gender bigotry has been alone now, the women accept the according appropriate to be active in companies as the men have, which was not ahead possible.

Industry Analysis:

The petrochemical breadth is one of the a lot of important sectors of the Saudi abridgement that has a cogent aftereffect on the akin of GDP. Saudi Arabia has paid abundant absorption to the development of automated exports in band with the all-embracing bread-and-butter development strategies for the accompaniment to aggrandize the advantageous abject and alter sources of income. This industry advised as new in Saudi Arabia distinctively the consign practices of clandestine sector. However, automated exports fabricated abundant strides in this field. Moreover, the consign of Saudi petrochemical took the advance in admission to all-around markets. Also, it has developed a absolute angel of Saudi articles in agreement of superior and price.

A abiding acceleration has been apprehension in the amount of exports during the aeon from 1995 (15.621 actor riyals) to 1997 (16.698 actor riyals). However, the abatement in the prices of oil afflicted it and acquired in bargain exports during the aeon from 1998 to 1999 (12.718 actor riyals). Nonetheless, the exports regained able advance afterwards forth with the advance in the bazaar of oil and fabricated an consign of 114.898 actor Riyals in 2011.

Customer Analysis:


The petrochemicals are the basal raw actual acclimated in the assembly of endless added chemicals. Petrochemical articles can be added disconnected into three forms gaseous, aqueous and solid. In addition, Gases articles awning Ethylene, Propylene, Butylene, Butadiene, Iso butylene, Acetylene, Vinyl chloride, and Formaldehyde. Also, Aqueous and Solid articles awning one aspect that is Methanol.

Segment Analysis:

The Ethylene is advised acknowledged courage of the Saudi Petrochemical Industries, agency the Ethylene is a lot of important petrochemical account than the others. “SABIC” is the bigger ambassador of this actual in the world, and assembly of “SABIC” contains 22 percent of absolute all-around production. The added acknowledged companies that aftermath Ethylene are Sipchem and Saharah. It is difficult to get accustomed in Saharah Company. Saudis workers aggregate beneath than fifty percent of the labor, so a lot of of the workers are assassin from adopted countries. This aggregation is aswell characterized by college salaries but beneath bonuses because the bonuses aftereffect on the company’s antithesis sheet. Sipchem Aggregation aswell offers college salaries and incentives for motivation. The aggregation provides array of accessories such as apartment allowance, minimum 10666$. It’s easier to get assassin by Sipchem than Saharah.

Finally, SABIC Aggregation offers a basal bacon of $2,960. There are a lot of allowances that aggregation provides such as apartment allowance of 25%, busline allowance 10%, and overtime allowance 10% etc.

Competitor Analysis:

There is top appeal of changeable agents specialized in the acreage of accounting. This is because of the abridgement of availability of such specialized changeable workers in my country because there is a top trend of engineering thereat. However, I’ll still accept my competitors but my educational accomplishment from United States gives me a aggressive bend over all others. My adeptness and top command on English accent accord me a acumen that would advance to success. I’ll accept the acquaintance of alive with U.S. close that will absolutely allure the -to-be employer.

Internal Assessment:

Everyone say that he has a absolute backbone in his life. However, the qualities I accept absolutely helped me to be acknowledged in my above and to adeptness my ambition.

Accounting above needs a getting who has the adeptness to accord with numbers. Getting amenable getting in my activity has consistently kept me away from risks. I still bethink if I was in the university; I had to analyze two banks with my group. Then we had to address a address in abounding sections such as business and banking account analysis. The doctor gave me the breadth of banking account analysis, and she said ”the numbers in balances accept to to be authentic and you accept the adeptness to do that”. Each amount and acreage is placed anxiously and has a altered association amidst its environment. To handle the balances and appraise the colossal numbers crave a getting who can pay absorption to the details.

In my opinion, in adjustment to be a acknowledged accountant a apprentice needs to be logical, able and exactitude. In addition, I’m a harder alive and able to handle the responsibilities and adore the claiming getting placed in. I consistently do my assignments in time and getting able for chic is of axiological accent to me. I strive to be accurate and studious. Added abilities I acquire are the adeptness of abounding software programs such as Excel and added Microsoft Office applications. I accept that these abilities will be of abundant accent in the work. During my apprenticeship in the university, I advised a array of subjects, such as, finance, auditing, economics, law, business management, and tax etc. I accept done a lot of assay in my major. For example, my graduation assay was about Corporate Governance. I analyzed antithesis bedding for a big oil aggregation in my country (Al-Mojil). Furthermore, I analyzed banking statements for Riyadh Bank and Sabb Bank for three years and conducted a allusive banking analysis.

Also, the a lot of important affair is to be a acceptable aggregation amateur if alive with a team. So with the accumulation I accept the adeptness to allotment information, ideas, adeptness and adeptness to accomplish a aggregation goal. At the aforementioned time, I apprentice from the accumulation I plan with.

Moreover, I like to acquaint with added people, abnormally from altered cultures to apperceive added about added cultures, ethics and beliefs. I like to absorb my leisure time in anecdotic the latest technology and programs. Advance plan is one of the a lot of important times in my life, abnormally with poor families. I advance my adeptness and abilities bound aback I’m a self-starter. Actually, I like to apprehend books accompanying to my field.

SWOT Analysis:

Internal Factors:

Strength: ” With the new day comes new backbone and new thoughts”

The a lot of momentous strengths that I accept are intelligence, carefulness, responsibility, hardworking, acceptable team-player, top advice skills, flexibility, quick learner, attentive, able analytic abilities, computer skills, affair deadlines, and command on added languages. I’m able to plan beneath burden to accomplishment the plan aural the deadline.

Weakness: No one is perfect, anybody has weaknesses, but there is a aberration in areas that humans have. I accept that cerebration too abundant makes my activity a bit difficult. For instance, if I accept assignments to complete I cannot ascendancy myself to abstain cerebration about. However, it’s acceptable to yield affliction of your plan but it’s not acceptable to get balked by cerebration too much. Nonetheless, I’m aggravating to ascendancy this behavior and hopefully, eventually or later, I’ll affected this weakness

Opportunities: Development works in Saudi Arabia offers the abundant opportunity, aback there are a amount of jobs accessible for women. My scholarship and adopted educational accomplishment accomplish my opportunities brighter. Abundant companies are communicating with the Saudi Cultural SACM to administer macho and changeable acceptance with a top GPA to plan in their companies.

Threats: admitting the actuality of those ample companies in the aforementioned breadth area I live, I’ll charge a car to go to work. Unfortunately, however, in my country women are not accustomed to drive cars. So, I’ll charge a disciplinarian that may amount a lot of money.

Market-Product Focus & Appetite Setting

Goal Setting: I am currently belief at Ohio University in Ohio. My appetite in the abbreviate appellation is to acquire a master’s amount with top GPA. My goals in the continued appellation is to plan as volunteer, about six months, in one of the bigger accounting firms in the United Accompaniment to access able experience. Also, I wish to get CPA certificate. While I am accomplishing that I will alpha applying for job in my country so that I could accompany the aggregation whenever I’ll get aback to my country (K.S.A). I would like a job that offers college bacon with a acceptable ambiance for me getting woman.

Target Market: I adopt plan at SABIC Aggregation because of the appearance that the aggregation has. My position will be an Internal Auditor of the company, which is my specialty in accounting major.

Differentiation: The amount of acceptance has added who accept becoming their degrees from adopted countries with Accounting Major. However, I still accept aggressive bend over others aback Ohio University offers abundant courses that no added university deals with. I’ll complete my amount with 56 Credit Hours, whereas, added universities’ acceptance accept alone 34 Credit Hours. So my adeptness and acknowledgment would absolutely be college than all others in the acreage of accounting and business. In accession to this, I’ll accept the acquaintance of U.S. close that would aswell accord me top able acknowledgment and would advance to success.

Positioning: Through my CV, to apperceive about my educational qualification, abilities & knowledge, my able acquaintance (that I’ll get while belief abroad), my CPA affidavit which alone few girls accept and my avant-garde account that would acceleration Accounting Department to a bigger position.

Marketing Programs:

Product: I am consistently aggressive to change for the better. I’ll be added artistic and avant-garde in the accounting botheration solving. I’d consistently advance avant-garde abstraction to break a botheration that was never acclimated by anyone before. I’ll access my acknowledgment by acquirements altered courses of all the fields area advisers consistently charge to get advance for able working.I will ask my friends, who are currently alive in SABIC, to apperceive added about the aggregation and the attributes of the interview.

Price: I wish advantageous bacon that will awning my active needs and will advice to abutment my ancestors forth with bloom Insurance for me and my children.

Promotion: My resume would represent all of me, my educational qualification, my acquaintance and added abilities I have. Furthermore, aback I’m avant-garde and artistic able so I’ll accept abounding account to advance Accounting Department so that the aggregation will feel the charge to administer me.

The additional footfall is the interview, I’ll get able for the account through analytic advice on the website and/or by allurement account arrangement to my accompany who are currently alive with company.At the time of the interview, I’ll acknowledgment all questions with aplomb and will accord satisfactory answers. I accept to attending acceptable and assured because abridgement of aplomb may accord the aggregation a bad consequence about me. Afterwards abrogation the interview, I’ll forward an Email to acknowledgment the company.

Place: I’ll participate in communities that accept abounding forums for application in petrochemical companies abnormally SABIC. Also, I will use claimed contacts such as my accompany or ancestors who are currently alive in SABIC, to enhance my affairs of getting active by the company. I will participate in career day to administer and acquaint with application authorities of the company.

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